{"id":182596,"date":"2020-01-20T22:02:15","date_gmt":"2020-01-20T21:02:15","guid":{"rendered":"http:\/\/zakrasnejsivimperk.cz\/?p=182596"},"modified":"2020-01-22T14:00:03","modified_gmt":"2020-01-22T13:00:03","slug":"ceske-budejovice-jihocesi-znovu-bodovali-ve-velke-cene-cestovniho-ruchu-tentokrat-se-zlatou-stezkou","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=182596","title":{"rendered":"\u010cESK\u00c9 BUD\u011aJOVICE: Jiho\u010de\u0161i znovu bodovali ve Velk\u00e9 cen\u011b cestovn\u00edho ruchu, tentokr\u00e1t se Zlatou stezkou"},"content":{"rendered":"<figure id=\"attachment_182597\" aria-describedby=\"caption-attachment-182597\" style=\"width: 1040px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-182597 size-full\" src=\"http:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2020\/01\/20\/Hrad-Kasperk.jpg\" alt=\"\" width=\"1040\" height=\"693\" srcset=\"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2020\/01\/20\/Hrad-Kasperk.jpg 1040w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2020\/01\/20\/Hrad-Kasperk-300x200.jpg 300w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2020\/01\/20\/Hrad-Kasperk-768x512.jpg 768w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2020\/01\/20\/Hrad-Kasperk-1024x682.jpg 1024w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2020\/01\/20\/Hrad-Kasperk-536x357.jpg 536w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2020\/01\/20\/Hrad-Kasperk-725x483.jpg 725w\" sizes=\"(max-width: 1040px) 100vw, 1040px\" \/><figcaption id=\"caption-attachment-182597\" class=\"wp-caption-text\">Hrad Ka\u0161perk<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h6>Z\u00a0dvojice mezin\u00e1rodn\u00edch veletrh\u016f cestovn\u00edho ruchu Go a Regiontour, kter\u00e9 v\u00a0ned\u011bli 19. ledna skon\u010dily v\u00a0Brn\u011b, si Jiho\u010de\u0161i za sv\u00e9 aktivity v\u00a0oblasti turismu p\u0159ivezli dom\u016f dal\u0161\u00ed v\u00fdznamn\u00e9 ocen\u011bn\u00ed. Tandem lo\u0148sk\u00fdch v\u00edt\u011bzn\u00fdch trofej\u00ed, z\u00edskan\u00fdch Jiho\u010deskou centr\u00e1lou cestovn\u00edho ruchu (JCCR) v\u00a0r\u00e1mci 12. ro\u010dn\u00edku Velk\u00e9 ceny cestovn\u00edho ruchu v\u00a0kategori\u00edch Nejlep\u0161\u00ed jednotn\u00e1 kampa\u0148 za Ji\u017en\u00ed \u010cechy Pohodov\u00e9 a Nejlep\u0161\u00ed turistick\u00fd produkt za Pivn\u00ed stezky v\u00a0ji\u017en\u00edch \u010cech\u00e1ch, nyn\u00ed roz\u0161\u00ed\u0159ilo druh\u00e9 m\u00edsto v\u00a0kategorii Nejlep\u0161\u00ed turistick\u00fd produkt za projekt Zlat\u00e9 stezka.<\/h6>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-182600 alignright\" src=\"http:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2020\/01\/20\/logo-3.jpg\" alt=\"\" width=\"126\" height=\"31\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-182598 size-full\" src=\"http:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2020\/01\/20\/logo-1.jpg\" alt=\"\" width=\"166\" height=\"76\" \/><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-182599 alignright\" src=\"http:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2020\/01\/20\/logo-2.jpg\" alt=\"\" width=\"120\" height=\"31\" \/>Vyhla\u0161ovateli leto\u0161n\u00edho 13. ro\u010dn\u00edku t\u00e9to presti\u017en\u00ed odborn\u00e9 sout\u011b\u017ee byly stejn\u011b jako v\u00a0p\u0159edchoz\u00edch letech vydavatelstv\u00ed COT media a spole\u010dnost Veletrhy Brno. Smyslem sout\u011b\u017ee je ka\u017edoro\u010dn\u011b upozornit na v\u00fdjime\u010dn\u00e9 projekty z r\u016fzn\u00fdch segment\u016f turismu a na atraktivn\u00ed novinky z oboru. S trofejemi z Brna tak odj\u00ed\u017ed\u011bj\u00ed auto\u0159i vyda\u0159en\u00fdch turistick\u00fdch produkt\u016f a elektronick\u00fdch projekt\u016f, zadavatel\u00e9 kvalitn\u00edch marketingov\u00fdch kampan\u00ed, tv\u016frci l\u00e1ze\u0148sk\u00fdch a wellness bal\u00ed\u010dk\u016f, stejn\u011b jako p\u0159edstavitel\u00e9 obl\u00edben\u00fdch cestovn\u00edch kancel\u00e1\u0159\u00ed.<\/p>\n<p><em>\u201eNejv\u011bt\u0161\u00edm ocen\u011bn\u00edm jsou pro n\u00e1s p\u0159edev\u0161\u00edm spokojen\u00ed n\u00e1v\u0161t\u011bvn\u00edci, kte\u0159\u00ed k\u00a0n\u00e1m ve st\u00e1l\u00e9m hojn\u011bj\u0161\u00edm po\u010dtu p\u0159ij\u00ed\u017ed\u011bj\u00ed z\u00a0cel\u00e9ho sv\u011bta. A nen\u00ed t\u0159eba p\u0159ipom\u00ednat, \u017ee pr\u00e1v\u011b oni jsou velmi v\u00fdznamn\u00fdm zdrojem p\u0159\u00edjm\u016f st\u00e1tn\u00edch, krajsk\u00fdch i obecn\u00edch rozpo\u010dt\u016f. Cestovn\u00ed ruch je d\u016fle\u017eitou sou\u010d\u00e1st\u00ed n\u00e1rodn\u00edho hospod\u00e1\u0159stv\u00ed a stejn\u011b jako jin\u00e1 odv\u011btv\u00ed pot\u0159ebuje kvalitn\u00ed a erudovan\u00e9 profesion\u00e1ly. Proto n\u00e1s nesm\u00edrn\u011b t\u011b\u0161\u00ed ocen\u011bn\u00ed ud\u011blen\u00e1 odborn\u00edky, proto\u017ee jsou d\u016fkazem toho, \u017ee jdeme spr\u00e1vnou cestou,\u201c<\/em> okomentoval verdikt poroty leto\u0161n\u00ed Velk\u00e9 ceny cestovn\u00edho ruchu \u0159editel JCCR Jarom\u00edr Pol\u00e1\u0161ek.<\/p>\n<p>Nov\u011b vyzna\u010den\u00e9 turistick\u00e9 trasy o celkov\u00e9 d\u00e9lce 631 kilometr\u016f, kter\u00e9 vznikly v r\u00e1mci projektu Interreg, nav\u00e1zaly na stejnojmennou s\u00ed\u0165 ve v\u00fdchodn\u00edm Bavorsku (Goldsteig), s n\u00ed\u017e jsou propojeny t\u0159in\u00e1cti p\u0159eshrani\u010dn\u00edmi cestami. <em>\u201eProjekt Zlat\u00e1 stezka \u2013 s\u00ed\u0165 turistick\u00fdch cest na Zelen\u00e9 st\u0159e\u0161e Evropy, jen\u017e roz\u0161\u00ed\u0159il d\u0159\u00edve existuj\u00edc\u00ed d\u00e1lkovou turistickou trasu z\u00a0Bavorska nov\u011b o jiho\u010deskou a z\u00e1pado\u010deskou \u010d\u00e1st, je tak\u00e9 vynikaj\u00edc\u00edm p\u0159\u00edkladem skv\u011ble funguj\u00edc\u00ed p\u0159eshrani\u010dn\u00ed spolupr\u00e1ce,\u201c<\/em> poznamenal Pol\u00e1\u0161ek.<\/p>\n<p>Trasy jsou vyzna\u010deny logem stezky ve tvaru oran\u017eov\u00e9ho S (hlavn\u00ed trasa) a modr\u00e9ho S (propojovac\u00ed a p\u0159iv\u00e1d\u011bc\u00ed trasy) a jsou tak\u00e9 osazeny odpo\u010d\u00edvadly a informa\u010dn\u00edmi panely. Turist\u016fm slou\u017e\u00ed od kv\u011btna 2018. <em>\u201eHlavn\u00ed trasa \u010desk\u00e9 Zlat\u00e9 stezky je dlouh\u00e1 289 kilometr\u016f. Jiho\u010desk\u00e1 \u010d\u00e1st m\u011b\u0159\u00ed 86 kilometr\u016f a z\u00e1pado\u010desk\u00e1 pak 203 kilometr\u016f,\u201c<\/em> doplnila mana\u017eerka projektu Zlat\u00e1 stezka Eva Bors\u00e1nyi.<\/p>\n<h6>Zlat\u00e1 stezka byla v\u00fdnosnou obchodn\u00ed trasou<\/h6>\n<p>Zlat\u00e1 stezka\u00a0je souhrnn\u00fdm n\u00e1zvem pro cel\u00fd syst\u00e9m severoji\u017en\u00edch st\u0159edov\u011bk\u00fdch obchodn\u00edch cest. Vych\u00e1zela z N\u011bmecka, p\u0159ekra\u010dovala\u00a0\u0160umavu\u00a0a spojovala\u00a0tak\u00e9 \u010cechy\u00a0s\u00a0Podunaj\u00edm a zem\u011bmi d\u00e1l na jih. Pojmenov\u00e1n\u00ed \u201eZlat\u00e1\u201c z\u00edskala v 16. stolet\u00ed d\u00edky mimo\u0159\u00e1dn\u00e9 v\u00fdnosnosti obchodu, a to hlavn\u011b se sol\u00ed. Odtud poch\u00e1z\u00ed i ozna\u010den\u00ed soli jako b\u00edl\u00e9ho zlata. Krom\u011b soli se po t\u00e9to stezce do \u010cech p\u0159iv\u00e1\u017eelo v\u00edno a pl\u00e1tno,\u00a0vyv\u00e1\u017eely se ryby, slad, m\u00e1slo a med.<\/p>\n<p><em>\u201eZlat\u00e1 stezka vstupuje do ji\u017en\u00edch \u010cech na hrani\u010dn\u00edm p\u0159echodu Mlaka\/Bischofsreut a ub\u00edr\u00e1 se po historick\u00e9 trase star\u00e9 obchodn\u00ed cesty se sol\u00ed \u00fazem\u00edm N\u00e1rodn\u00edho parku \u0160umava p\u0159es \u010cesk\u00e9 \u017dleby, Sto\u017eeck\u00e1 luka a vesni\u010dku Dobr\u00e1 na Volary s typick\u00fdmi roubenkami,\u201c<\/em> p\u0159ibl\u00ed\u017eila Bors\u00e1nyi.<\/p>\n<p>Z Volar stezka pokra\u010duje na Prachatice, cestou m\u00edj\u00ed z\u0159\u00edceninu hradu Hus a Lib\u00ednsk\u00e9 sedlo s\u00a0nedalekou rozhlednou. N\u00e1sleduj\u00ed Prachatice a jejich muzeum s interaktivn\u00ed expozic\u00ed Zlat\u00e9 stezky. Z Prachatic m\u00ed\u0159\u00ed Zlat\u00e1 stezka p\u0159es Husinec, rodi\u0161t\u011b Mistra Jana Husa, do Vimperka, dal\u0161\u00edho c\u00edle karavan soumar\u016f se sol\u00ed. Odsud pokra\u010duje d\u00e1l na z\u00e1pad m\u00edrn\u011b zvln\u011bnou \u0161umavskou krajinou, p\u0159es Zd\u00edkov, Stachy a \u00dabislav a\u017e do Ka\u0161persk\u00fdch Hor, kde vstupuje do Plze\u0148sk\u00e9ho kraje. Toto kr\u00e1lovsk\u00e9 m\u011bsto je d\u00edky sv\u00e9mu malebn\u00e9mu okol\u00ed a hradu Ka\u0161perk jedn\u00edm z\u00a0klenot\u016f \u0160umavy. Z\u00a0Ka\u0161persk\u00fdch Hor pokra\u010duje Zlat\u00e1 stezka p\u0159es Velhartice, N\u00fdrsko, Kdyni, Doma\u017elice d\u00e1l krajinou \u010cesk\u00e9ho lesa a\u017e do Chodovy Plan\u00e9.<\/p>\n<p><strong>Text a foto: (tzjccr)<\/strong><\/p>\n<figure id=\"attachment_182601\" aria-describedby=\"caption-attachment-182601\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-182601 size-full\" src=\"http:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2020\/01\/20\/Pruvodce-Zlatou-stezkou.jpg\" alt=\"\" width=\"640\" height=\"960\" srcset=\"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2020\/01\/20\/Pruvodce-Zlatou-stezkou.jpg 640w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2020\/01\/20\/Pruvodce-Zlatou-stezkou-200x300.jpg 200w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2020\/01\/20\/Pruvodce-Zlatou-stezkou-238x357.jpg 238w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2020\/01\/20\/Pruvodce-Zlatou-stezkou-322x483.jpg 322w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-182601\" class=\"wp-caption-text\">Pr\u016fvodce Zlatou stezkou<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_182602\" aria-describedby=\"caption-attachment-182602\" style=\"width: 1280px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-182602 size-full\" src=\"http:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2020\/01\/20\/Roubenka-Volary.jpg\" alt=\"\" width=\"1280\" height=\"853\" srcset=\"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2020\/01\/20\/Roubenka-Volary.jpg 1280w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2020\/01\/20\/Roubenka-Volary-300x200.jpg 300w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2020\/01\/20\/Roubenka-Volary-768x512.jpg 768w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2020\/01\/20\/Roubenka-Volary-1024x682.jpg 1024w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2020\/01\/20\/Roubenka-Volary-536x357.jpg 536w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2020\/01\/20\/Roubenka-Volary-725x483.jpg 725w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-182602\" class=\"wp-caption-text\">Roubenka ve Volarech<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_182603\" aria-describedby=\"caption-attachment-182603\" style=\"width: 1040px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-182603 size-full\" src=\"http:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2020\/01\/20\/Strakonice.jpg\" alt=\"\" width=\"1040\" height=\"693\" srcset=\"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2020\/01\/20\/Strakonice.jpg 1040w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2020\/01\/20\/Strakonice-300x200.jpg 300w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2020\/01\/20\/Strakonice-768x512.jpg 768w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2020\/01\/20\/Strakonice-1024x682.jpg 1024w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2020\/01\/20\/Strakonice-536x357.jpg 536w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2020\/01\/20\/Strakonice-725x483.jpg 725w\" sizes=\"(max-width: 1040px) 100vw, 1040px\" \/><figcaption id=\"caption-attachment-182603\" class=\"wp-caption-text\">Strakonick\u00fd hrad<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_182604\" aria-describedby=\"caption-attachment-182604\" style=\"width: 1040px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-182604 size-full\" src=\"http:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2020\/01\/20\/Sumava.jpg\" alt=\"\" width=\"1040\" height=\"693\" srcset=\"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2020\/01\/20\/Sumava.jpg 1040w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2020\/01\/20\/Sumava-300x200.jpg 300w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2020\/01\/20\/Sumava-768x512.jpg 768w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2020\/01\/20\/Sumava-1024x682.jpg 1024w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2020\/01\/20\/Sumava-536x357.jpg 536w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2020\/01\/20\/Sumava-725x483.jpg 725w\" sizes=\"(max-width: 1040px) 100vw, 1040px\" \/><figcaption id=\"caption-attachment-182604\" class=\"wp-caption-text\">\u0160umava<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Z\u00a0dvojice <\/p>\n","protected":false},"author":2,"featured_media":182606,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[72,107],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2020\/01\/20\/r\u00e1me\u010dek-zlat\u00e1-stezka.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/182596"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=182596"}],"version-history":[{"count":2,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/182596\/revisions"}],"predecessor-version":[{"id":182607,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/182596\/revisions\/182607"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/182606"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=182596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=182596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=182596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}