{"id":178483,"date":"2019-12-18T14:20:09","date_gmt":"2019-12-18T13:20:09","guid":{"rendered":"http:\/\/zakrasnejsivimperk.cz\/?p=178483"},"modified":"2019-12-19T14:33:23","modified_gmt":"2019-12-19T13:33:23","slug":"ceske-budejovice-jizni-cechy-opravdova-laska","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=178483","title":{"rendered":"\u010cESK\u00c9 BUD\u011aJOVICE: Ji\u017en\u00ed \u010cechy – opravdov\u00e1 l\u00e1ska"},"content":{"rendered":"
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Dobronice u Bechyn\u011b<\/figcaption><\/figure>\n

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Do ji\u017en\u00edch \u010cech se d\u00e1 lehce a natrvalo zamilovat. Skoro by se dalo \u0159\u00edci, \u017ee: Kdo hled\u00e1 opravdovou l\u00e1sku, m\u011bl by vyrazit do ji\u017en\u00edch \u010cech. Kdo sem jednou zav\u00edt\u00e1, zpravidla se znovu vrac\u00ed. Alespo\u0148 to nazna\u010duj\u00ed statistiky turistick\u00e9 n\u00e1v\u0161t\u011bvnosti regionu, kter\u00e9 maj\u00ed dlouhodob\u011b rostouc\u00ed trend. S nov\u00fdm marketingov\u00fdm t\u00e9matem sezn\u00e1mili na ned\u00e1vn\u00e9m setk\u00e1n\u00ed v r\u00e1mci podzimn\u00edho Gastrofestu v \u010cesk\u00fdch Bud\u011bjovic\u00edch odbornou ve\u0159ejnost z\u00e1stupci Jiho\u010desk\u00e9 centr\u00e1ly cestovn\u00edho ruchu (JCCR).<\/h6>\n

\"\"\"\"\u201ePokud n\u011bkdo \u0159ekne: Miluji ji\u017en\u00ed \u010cechy, nebo: Do ji\u017en\u00edch \u010cech jsem se zamiloval, ur\u010dit\u011b to nen\u00ed fr\u00e1ze ani kli\u0161\u00e9. M\u00edt r\u00e1d, \u010di milovat region, m\u00edsto, oblast, kde je mi dob\u0159e a kde se mi l\u00edb\u00ed, na kter\u00e9 m\u00e1m hezk\u00e9 vzpom\u00ednky a kam se r\u00e1d vrac\u00edm, je zcela norm\u00e1ln\u00ed. Proto jsme se rozhodli st\u00e1vaj\u00edc\u00ed \u00fasp\u011b\u0161n\u00e9 a prov\u011b\u0159en\u00e9 marketingov\u00e9 t\u00e9ma Ji\u017en\u00ed \u010cechy Pohodov\u00e9 v\u00fdznamov\u011b posunout od pohody a\u017e k opravdov\u00e9 l\u00e1sce,\u201c<\/em> uvedl \u0159editel Jiho\u010desk\u00e9 centr\u00e1ly cestovn\u00edho ruchu Jarom\u00edr Pol\u00e1\u0161ek.<\/p>\n

Statistiky a pr\u016fzkumy toti\u017e dokl\u00e1daj\u00ed, \u017ee \u0159ada n\u00e1v\u0161t\u011bvn\u00edk\u016f se do ji\u017en\u00edch \u010cech skute\u010dn\u011b opakovan\u011b vrac\u00ed. A to jak turist\u00e9 z r\u016fzn\u00fdch \u010d\u00e1st\u00ed \u010cesk\u00e9 republiky, zejm\u00e9na Prahy a st\u0159edn\u00edch \u010cech, tak i cizinci. Nap\u0159\u00edklad ve t\u0159et\u00edm \u010dtvrtlet\u00ed leto\u0161n\u00edho roku \u010dinil po\u010det p\u0159esp\u00e1n\u00ed v regionu t\u00e9m\u011b\u0159 2,3 mili\u00f3nu, co\u017e Jiho\u010desk\u00fd kraj za\u0159adilo v \u010detnosti nocleh\u016f na druh\u00e9 m\u00edsto za hlavn\u00ed m\u011bsto Prahu.<\/p>\n

Nov\u00e9 t\u00e9ma se stane sou\u010d\u00e1st\u00ed aktualizovan\u00e9 koncepce JCCR v oblasti propagace, rozvoje a podpory p\u0159\u00edjezdov\u00e9ho cestovn\u00edho ruchu. Tu chce centr\u00e1la podle Pol\u00e1\u0161ka \u0159e\u0161it v horizontu let 2021 \u2013 2030, tak aby byly \u010dasov\u00e1ny v souladu s koncepc\u00ed \u010cesk\u00e9 republiky, kter\u00e1 bude zpracov\u00e1na pr\u00e1v\u011b pro zm\u00edn\u011bn\u00e9 obdob\u00ed. \u201eBudovat soub\u011b\u017enou kolej vedle hlavn\u00ed trasy je nesmysln\u00e9 a samoz\u0159ejm\u011b i ekonomicky nev\u00fdhodn\u00e9,\u201c<\/em> poznamenal Pol\u00e1\u0161ek.<\/p>\n

Se z\u00e1stupci turistick\u00fdch oblast\u00ed, m\u011bst a obc\u00ed, mana\u017eery destina\u010dn\u00edch management\u016f, hoteli\u00e9ry a poskytovateli dal\u0161\u00edch slu\u017eeb v regionu i za jeho hranicemi, se JCCR setk\u00e1v\u00e1 ji\u017e pravideln\u011b. Prvn\u00ed podobn\u00e9 setk\u00e1n\u00ed, jeho\u017e c\u00edlem je informovat odbornou ve\u0159ejnost o aktivit\u00e1ch, pl\u00e1nech a strategick\u00fdch z\u00e1m\u011brech JCCR se uskute\u010dnilo v roce 2015. Od t\u00e9 doby se kon\u00e1 v\u017edy na ja\u0159e a na podzim.<\/p>\n

\u201eTato setk\u00e1n\u00ed se uk\u00e1zala jako nesm\u00edrn\u011b d\u016fle\u017eit\u00fd zdroj informac\u00ed. Jednotliv\u00e9 subjekty se zde detailn\u011b sezn\u00e1m\u00ed s projekty, akcemi \u010di produkty, kter\u00e9 mohou slou\u017eit propagaci jejich vlastn\u00edch aktivit. Maj\u00ed rovn\u011b\u017e p\u0159\u00edle\u017eitost nav\u00e1zat p\u0159\u00edm\u00e9 kontakty se z\u00e1stupci jednotliv\u00fdch turistick\u00fdch oblast\u00ed, destina\u010dn\u00edch management\u016f i konkr\u00e9tn\u00edmi produktov\u00fdmi mana\u017eery centr\u00e1ly, co\u017e n\u00e1sledn\u011b usnadn\u00ed vz\u00e1jemnou komunikaci. Z\u00edskaj\u00ed tak\u00e9 podrobn\u00e9 informace, kde a jak\u00fdm zp\u016fsobem mohou na\u0161im prost\u0159ednictv\u00edm sv\u00e9 slu\u017eby nab\u00edzet a propagovat,\u201c<\/em> uvedl \u0159editel Jiho\u010desk\u00e9 centr\u00e1ly cestovn\u00edho ruchu Jarom\u00edr Pol\u00e1\u0161ek.<\/p>\n

Jedn\u00edm z kl\u00ed\u010dov\u00fdch t\u00e9mat listopadov\u00e9ho setk\u00e1n\u00ed byla novela z\u00e1kona \u010d. 565\/1990 Sb., o m\u00edstn\u00edch poplatc\u00edch platn\u00e1 od 1. ledna p\u0159\u00ed\u0161t\u00edho roku. Novela, kter\u00e1 m\u00e1 mimo jin\u00e9 podporu Hospod\u00e1\u0159sk\u00e9 komory \u010cR a Asociace hotel\u016f a restaurac\u00ed \u010cR, slu\u010duje ubytovac\u00ed poplatek s rekrea\u010dn\u00edm a l\u00e1ze\u0148sk\u00fdm v jeden jedin\u00fd, zpoplat\u0148uj\u00edc\u00ed kr\u00e1tkodob\u00fd pobyt, respektive p\u0159enocov\u00e1n\u00ed, bez ohledu na m\u00edsto a \u00fa\u010del. Poplatek bude nyn\u00ed moci zav\u00e9st jak\u00e1koli obec, nejen l\u00e1ze\u0148sk\u00e1 \u010di v turistick\u00e9 oblasti, a to pro jakoukoli formu do\u010dasn\u00e9ho \u00faplatn\u00e9ho ubytov\u00e1n\u00ed.<\/p>\n

\u201ePro cestovn\u00ed ruch je velmi dobrou zpr\u00e1vou, \u017ee \u010cesk\u00e9 Bud\u011bjovice a \u010cesk\u00fd Krumlov ji\u017e avizovali v\u00fdb\u011br ubytovac\u00edch poplatk\u016f, jejich postupn\u00fd n\u00e1r\u016fst a z\u00e1m\u011br \u010d\u00e1st takto z\u00edskan\u00fdch prost\u0159edk\u016f investovat do destina\u010dn\u00edch management\u016f jednotliv\u00fdch turistick\u00fdch oblast\u00ed, tedy reinvestovat v\u00fdznamn\u00fd pod\u00edl t\u011bchto v\u00fdnos\u016f zp\u011bt do podpory a rozvoje turismu v jiho\u010desk\u00e9m regionu,\u201c<\/em> zd\u016fraznil Pol\u00e1\u0161ek.<\/p>\n

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JCCR v sou\u010dasn\u00e9 dob\u011b koordinuje a metodicky vede celkem deset turistick\u00fdch oblast\u00ed v regionu. Jsou jimi Turistick\u00e9 oblasti Lipensko, Novohradsko-Doudlebsko, Podklet\u00ed, Pr\u00e1che\u0148sko- Po\u0161umav\u00ed, P\u00edsecko, Toulava, T\u0159ebo\u0148sko, \u010ceskobud\u011bjovicko-Hlubocko, \u010cesk\u00e1 Kanada a \u0160umavsko.<\/p>\n

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Text a foto: (tzjccr)<\/strong><\/p>\n

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T\u0159ebo\u0148<\/figcaption><\/figure>\n

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\"\"
\u010cerven\u00e1 Lhota<\/figcaption><\/figure>\n

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Hlubok\u00e1 nad Vltavou<\/figcaption><\/figure>\n

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T\u00fdn nad Vltavou<\/figcaption><\/figure>\n

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  Do <\/p>\n","protected":false},"author":2,"featured_media":178492,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[72,107],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2019\/12\/03\/r\u00e1me\u010dek-ji\u017en\u00ed-\u010dechy.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/178483"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=178483"}],"version-history":[{"count":4,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/178483\/revisions"}],"predecessor-version":[{"id":179921,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/178483\/revisions\/179921"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/178492"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=178483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=178483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=178483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}