{"id":160010,"date":"2019-05-17T18:46:01","date_gmt":"2019-05-17T17:46:01","guid":{"rendered":"http:\/\/zakrasnejsivimperk.cz\/?p=160010"},"modified":"2019-05-17T18:46:01","modified_gmt":"2019-05-17T17:46:01","slug":"trik-na-zakazniky-ctyri-desitky-potravinarskych-vyrobku-potaji-zmensily-baleni-aby-nemusely-zdrazit","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=160010","title":{"rendered":"TRIK NA Z\u00c1KAZN\u00cdKY: \u010cty\u0159i des\u00edtky potravin\u00e1\u0159sk\u00fdch v\u00fdrobk\u016f potaj\u00ed zmen\u0161ily balen\u00ed, aby nemusely zdra\u017eit"},"content":{"rendered":"

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V\u00fdrobn\u00ed cena potravinov\u00fdch produkt\u016f se zved\u00e1, ale cena pro z\u00e1kazn\u00edky z\u016fst\u00e1v\u00e1 stejn\u00e1. Jak je to mo\u017en\u00e9? M\u00edsto zv\u00fd\u0161en\u00ed kupn\u00ed ceny v\u00fdrobci potravin\u00e1m ub\u00edraj\u00ed gramy nebo t\u0159eba procenta alkoholu. B\u011b\u017en\u00fd z\u00e1kazn\u00edk v\u0161ak nejv\u00edce v\u011bnuje pozornost pr\u00e1v\u011b cen\u011b a zm\u011bny v gram\u00e1\u017ei nebo obsahu si v\u011bt\u0161inou nev\u0161imne.<\/h6>\n

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\u010cokol\u00e1dy ztr\u00e1c\u00ed gramy a alkohol procenta<\/h6>\n

V posledn\u00edch n\u011bkolika letech doch\u00e1z\u00ed ke zmen\u0161ov\u00e1n\u00ed potravin. Nap\u0159\u00edklad milovn\u00edci \u010dokol\u00e1dy mo\u017en\u00e1 uberou nejedno deko, stejn\u011b jako jejich obl\u00edben\u00e9 zna\u010dky. A\u017e o deset gram\u016f p\u0159i\u0161la ty\u010dinka Deli, Kit Kat Chunky nebo Snickers. \u010cokol\u00e1dy Figaro, Studentsk\u00e1 pe\u010de\u0165, Milka nebo ty\u010dinka Margot ztratily b\u011bhem p\u00e1r let dvacet gram\u016f.<\/p>\n

P\u016fllitr piva v plechovce nebo ve skle u\u017e nen\u00ed samoz\u0159ejmost\u00ed, na 400 ml se zmen\u0161il holandsk\u00fd Heineken. Stejn\u011b se sn\u00ed\u017eil objem i u B\u0159ez\u0148\u00e1ka, Kru\u0161ovic nebo Starobrna, v\u00fdrobce v\u0161ak po \u010dase vr\u00e1til do prodeje p\u016fvodn\u00ed balen\u00ed. Alkoholick\u00e9 n\u00e1poje v\u0161ak nep\u0159ich\u00e1z\u00ed jen o celkov\u00fd objem, ale i objem alkoholu. Nap\u0159\u00edklad Fernet Stock Citrus sn\u00ed\u017eil procento alkoholu z 30 na 27 procent. Pod\u00edvejte se na kompletn\u00ed p\u0159ehled potravin.<\/p>\n

Lep\u0161\u00ed kvalita za vy\u0161\u0161\u00ed cenu<\/h6>\n

Zm\u011bny v\u00fdrobci od\u016fvod\u0148uj\u00ed r\u016fzn\u011b. \u201eZ v\u00fdsledk\u016f v\u00fdzkum\u016f, je\u017e jsme provedli, vypl\u00fdvalo, \u017ee po sn\u00ed\u017een\u00ed obsahu alkoholu pro konzumenty p\u0159\u00edjemn\u011bj\u0161\u00ed chu\u0165ov\u00fd dozvuk, p\u0159in\u00e1\u0161\u00ed dokonalej\u0161\u00ed chu\u0165ovou vyv\u00e1\u017eenost a v\u00edce vyzdvihuje harmonickou s\u00edlu bylinek a citrusov\u00fdch plod\u016f,\u201c \u0159ekla mana\u017eerka spole\u010dnosti Stock Plze\u0148-Bo\u017ekov o zm\u011bn\u011b slo\u017een\u00ed Fernet Stocku Citrus. Zachov\u00e1n\u00ed p\u016fvodn\u00ed ceny p\u0159i zm\u011bn\u011b receptury v\u0161ak neobjasnila.<\/p>\n

Za n\u00e1r\u016fst ceny m\u016f\u017ee v mnoha p\u0159\u00edpadech zvy\u0161ov\u00e1n\u00ed n\u00e1klad\u016f na v\u00fdrobu. Zmen\u0161ov\u00e1n\u00edm balen\u00ed se tak v\u00fdrobci sna\u017e\u00ed um\u011ble udr\u017eovat n\u00edzk\u00e9 ceny pro z\u00e1kazn\u00edky. \u201eHlavn\u00edm d\u016fvodem sn\u00ed\u017een\u00ed gram\u00e1\u017ee ty\u010dinky Deli XXL p\u0159ed 5 lety byla snaha eliminovat vliv zdra\u017een\u00ed vstupn\u00edch surovin do koncov\u00e9 ceny produktu,\u201c<\/em> uvedl z\u00e1stupce spole\u010dnosti Nestl\u00e9.<\/p>\n

Jin\u00ed v\u00fdrobci se odvol\u00e1vaj\u00ed na pou\u017eit\u00ed kvalitn\u011bj\u0161\u00edch surovin. \u201eTabulky 80 gram\u016f jsme do v\u00fdrobn\u00edho sortimentu za\u0159adili jako nejlep\u0161\u00ed mo\u017enou kombinaci mezi chut\u00ed, po\u017eitkem z aroma a technicky mo\u017en\u00fdm v\u00fdrob\u011b distribu\u010dn\u00edm tvarem,\u201c<\/em> uv\u00e1d\u00ed vedouc\u00ed prodeje Carla \u010dokol\u00e1dy. Podobnou informaci sd\u011blila Skrbl\u00edk.cz i mana\u017eerka spole\u010dnosti Univeler, kter\u00e1 vyr\u00e1b\u00ed nanuky Magnum nebo tatarky Hellmanns. Men\u0161\u00ed nanuky maj\u00ed b\u00fdt vyroben\u00e9 z pr\u00e9miov\u00fdch surovin.<\/p>\n

Marketingov\u00e1 strategie nebo klam\u00e1n\u00ed z\u00e1kazn\u00edk\u016f?<\/h6>\n

Dal\u0161\u00ed velk\u00e9 firmy jako Coca-Cola, kter\u00e1 u\u017e se neprod\u00e1v\u00e1 ve dvoulitrov\u00fdch lahv\u00edch, se odvol\u00e1vaj\u00ed na obchodn\u00ed \u010di marketingov\u00e9 d\u016fvody. Stejn\u011b reagovala i firma Mondelez produkuj\u00edc\u00ed ty\u010dinky 3bit:\u00a0\u201eV roce 2016 jsme ty\u010dinky 3Bit, kter\u00e9 byly v nab\u00eddce ve dvou velikostech, a to v 51gramov\u00e9m a 41gramov\u00e9m balen\u00ed, z marketingov\u00fdch d\u016fvod\u016f sjednotili do jednoho 46gramov\u00e9ho form\u00e1tu.\u201c<\/em><\/p>\n

Zmen\u0161ov\u00e1n\u00ed se n\u011bkdy net\u00fdk\u00e1 v\u0161ech druh\u016f v\u00fdrobk\u016f. Mezi Milka \u010dokol\u00e1dami st\u00e1le najdeme n\u011bkter\u00e9 v p\u016fvodn\u00edm objemu. Nanuky Magnum Classic, White nebo Almond si taky zachovaly p\u016fvodn\u00ed v\u00e1hu 120 gram\u016f. Rozd\u00edl mezi zmen\u0161en\u00fdm a p\u016fvodn\u00edm v\u00fdrobkem v\u0161ak nemus\u00ed j\u00edt na prvn\u00ed pohled poznat. Z\u00e1kazn\u00edci by tedy m\u011bli v\u017edy sledovat nejen cenu, ale i slo\u017een\u00ed a gram\u00e1\u017e v\u00fdrobk\u016f nebo minim\u00e1ln\u011b cenu za 100 g, kter\u00e1 je v obchodech uv\u00e1d\u011bna na cenovce.<\/p>\n

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SKRBLIK.CZ<\/strong><\/a><\/p>\n

Ilustra\u010dn\u00ed foto: pixabay<\/p>\n

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