{"id":155780,"date":"2019-03-26T09:49:56","date_gmt":"2019-03-26T08:49:56","guid":{"rendered":"http:\/\/zakrasnejsivimperk.cz\/?p=155780"},"modified":"2019-03-26T09:51:22","modified_gmt":"2019-03-26T08:51:22","slug":"pruzkum-ve-slevach-akcich-a-vyprodejich-nakoupi-zakaznici-temer-60-procent-obleceni-a-obuvi","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=155780","title":{"rendered":"PR\u016eZKUM: Ve slev\u00e1ch, akc\u00edch a v\u00fdprodej\u00edch nakoup\u00ed z\u00e1kazn\u00edci t\u00e9m\u011b\u0159 60 procent oble\u010den\u00ed a obuvi"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-155782 size-full\" src=\"http:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2019\/03\/26\/v\u00fdprodej.jpg\" alt=\"\" width=\"960\" height=\"677\" srcset=\"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2019\/03\/26\/v\u00fdprodej.jpg 960w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2019\/03\/26\/v\u00fdprodej-300x212.jpg 300w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2019\/03\/26\/v\u00fdprodej-768x542.jpg 768w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2019\/03\/26\/v\u00fdprodej-506x357.jpg 506w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2019\/03\/26\/v\u00fdprodej-685x483.jpg 685w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h6>V\u00fdsledky nov\u00e9 studie GfK Fashion 2019 ukazuj\u00ed, \u017ee p\u0159ibli\u017en\u011b polovina \u010cech\u016f nakupuje oble\u010den\u00ed a obuv minim\u00e1ln\u011b jednou za 3 m\u011bs\u00edce nebo \u010dast\u011bji.\u00a0Tato z\u00e1kaznick\u00e1 skupina pr\u016fm\u011brn\u011b utrat\u00ed za od\u00edv\u00e1n\u00ed a obuv p\u0159ibli\u017en\u011b 20 000 K\u010d za rok. Alespo\u0148 n\u011bkdy nakupuje od\u011bvy nebo obuv na internetu jeden z dev\u00edti spot\u0159ebitel\u016f. Nejv\u011bt\u0161\u00ed pod\u00edl z\u00e1kazn\u00edk\u016f vyu\u017e\u00edv\u00e1 pro n\u00e1kup od\u011bv\u016f nebo obuvi internetov\u00e9 prodejny bonprix.cz, lidlshop.cz, sportisimo.cz a zoot.cz.<\/h6>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-142576 alignright\" src=\"http:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2018\/10\/09\/gfk-logo.jpg\" alt=\"\" width=\"220\" height=\"220\" srcset=\"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2018\/10\/09\/gfk-logo.jpg 220w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2018\/10\/09\/gfk-logo-150x150.jpg 150w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2018\/10\/09\/gfk-logo-210x210.jpg 210w\" sizes=\"(max-width: 220px) 100vw, 220px\" \/>Stoprocentn\u00ed pod\u00edl spot\u0159ebitel\u016f nakupuje spodn\u00ed pr\u00e1dlo a tak\u00e9 b\u011b\u017enou obuv, 97 procent sportovn\u00ed oble\u010den\u00ed a obuv, 96 procent oble\u010den\u00ed pro denn\u00ed no\u0161en\u00ed; d\u011btsk\u00e9 pr\u00e1dlo a od\u011bvy do 14 let nakupuje 64 procent spot\u0159ebitel\u016f.<\/p>\n<p>Studie GfK Fashion 2019 uv\u00e1d\u00ed, \u017ee nejv\u011bt\u0161\u00ed pod\u00edl z\u00e1kazn\u00edk\u016f nakupovalo v posledn\u00edch 12 m\u011bs\u00edc\u00edch od\u011bvy nebo obuv v prodejn\u00e1ch Deichmann, Lidl a Sportisimo, n\u00e1sleduj\u00ed prodejny \u0159et\u011bzc\u016f C&amp;A, F&amp;F\/Tesco, H&amp;M, Kik a Pepco.<\/p>\n<p>86 procent spot\u0159ebitel\u016f uv\u00e1d\u00ed, \u017ee alespo\u0148 n\u011bkdy nakupuje od\u011bvy nebo obuv na internetu; minim\u00e1ln\u011b jednou za t\u0159i m\u011bs\u00edce nakupuje tento sortiment na internetu 42 procent spot\u0159ebitel\u016f. Nejv\u011bt\u0161\u00ed pod\u00edl z\u00e1kazn\u00edk\u016f vyu\u017e\u00edv\u00e1 pro n\u00e1kup od\u011bv\u016f nebo obuvi internetov\u00e9 prodejny bonprix.cz, lidlshop.cz, sportisimo.cz a zoot.cz.<\/p>\n<p><em>\u201ePodle v\u00fdsledk\u016f studie GfK Fashion 2019 nakoup\u00ed ve slev\u00e1ch, akc\u00edch a v\u00fdprodej\u00edch z\u00e1kazn\u00edci t\u00e9m\u011b\u0159 60 procent oble\u010den\u00ed a obuvi. Nej\u010dast\u011bji takto nakupuj\u00ed v posez\u00f3nn\u00edch v\u00fdprodej\u00edch, n\u00e1sleduj\u00ed akce z reklamn\u00edch let\u00e1k\u016f a slevy v\u00e1zan\u00e9 na v\u011brnostn\u00ed programy a registrace u prodejce. V n\u011bkter\u00fdch prodejn\u00e1ch jsou podle respondent\u016f slevy tak \u010dast\u00e9, \u017ee v nich prakticky nikdy nenakupuj\u00ed za pln\u00e9 ceny. Respondenti nej\u010dast\u011bji uv\u00e1d\u011bli prodejny Lidl, Sportisimo a Tesco F&amp;F,\u201c<\/em> \u0159\u00edk\u00e1 Zden\u011bk Sk\u00e1la, Client Service Director Retail &amp; FMCG, GfK Czech.<\/p>\n<p><strong>GFK<\/strong><\/p>\n<p>Foto: pixabay<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; V\u00fdsledky <\/p>\n","protected":false},"author":2,"featured_media":155782,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[69],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2019\/03\/26\/v\u00fdprodej.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/155780"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=155780"}],"version-history":[{"count":1,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/155780\/revisions"}],"predecessor-version":[{"id":155783,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/155780\/revisions\/155783"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/155782"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=155780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=155780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=155780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}