{"id":145946,"date":"2018-11-20T12:39:33","date_gmt":"2018-11-20T11:39:33","guid":{"rendered":"http:\/\/zakrasnejsivimperk.cz\/?p=145946"},"modified":"2018-11-20T12:39:33","modified_gmt":"2018-11-20T11:39:33","slug":"dtest-black-friday-aneb-carovani-se-slevami-na-cesky-zpusob","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=145946","title":{"rendered":"dTEST: Black Friday aneb \u010carov\u00e1n\u00ed se slevami na \u010desk\u00fd zp\u016fsob"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-145959 size-full\" src=\"http:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2018\/11\/19\/Black-Friday.jpg\" alt=\"\" width=\"960\" height=\"540\" srcset=\"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2018\/11\/19\/Black-Friday.jpg 960w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2018\/11\/19\/Black-Friday-300x169.jpg 300w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2018\/11\/19\/Black-Friday-768x432.jpg 768w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2018\/11\/19\/Black-Friday-635x357.jpg 635w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2018\/11\/19\/Black-Friday-859x483.jpg 859w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h6>Sv\u00e1tek slevov\u00e9ho \u0161\u00edlenstv\u00ed zvan\u00fd Black Friday letos p\u0159ipad\u00e1 na 23. listopadu. Odr\u00e1\u017e\u00ed marketingovou snahu nahnat z\u00e1kazn\u00edky do obchod\u016f co nejd\u0159\u00edve p\u0159ed V\u00e1noci, co\u017e maj\u00ed zajistit v\u00fdrazn\u00e9 slevy. Jak u\u017e to tak ale n\u011bkdy b\u00fdv\u00e1, nen\u00ed v\u0161echno zlato, co se t\u0159pyt\u00ed. Zd\u00e1nliv\u011b v\u00fdhodn\u00e9 ceny jsou \u010dasto vypo\u010d\u00edt\u00e1v\u00e1ny z v\u00fdrazn\u011b zv\u00fd\u0161en\u00fdch b\u011b\u017en\u00fdch cen, a kone\u010dn\u00e1 \u00faspora tak m\u016f\u017ee b\u00fdt miziv\u00e1.<\/h6>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-131630 alignright\" src=\"http:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2018\/05\/29\/logo-dtest-114x300.jpg\" alt=\"\" width=\"114\" height=\"300\" srcset=\"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2018\/05\/29\/logo-dtest-114x300.jpg 114w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2018\/05\/29\/logo-dtest.jpg 126w\" sizes=\"(max-width: 114px) 100vw, 114px\" \/>Marketingov\u00fd koncept Black Friday se zrodil ve Spojen\u00fdch st\u00e1tech, do Evropy se za\u010dal p\u0159esouvat a\u017e po roce 2010. V \u010cesk\u00e9 republice se jedn\u00e1 o z\u00e1le\u017eitost p\u0159ev\u00e1\u017en\u011b internetov\u00fdch obchod\u016f.<\/p>\n<p>Z p\u016fvodn\u00edho jednoho dne v roce se postupn\u011b stal \u010dty\u0159denn\u00ed prodlou\u017een\u00fd v\u00edkend nebo i cel\u00fd t\u00fdden. Slevov\u00e9 akce se stejn\u00fdm n\u00e1zvem se v \u010desk\u00fdch e-shopech objevuj\u00ed i jindy ne\u017e na konci listopadu. N\u011bkter\u00e9 e-shopy maj\u00ed Black Friday u\u017e od za\u010d\u00e1tku listopadu a slevy pou\u0161t\u011bj\u00ed postupn\u011b ve vln\u00e1ch. Jin\u00e9 obchody se zase sna\u017e\u00ed od hlavn\u00ed vlny slev odli\u0161it a nab\u00edzej\u00ed zv\u00fdhodn\u011bn\u00e9 ceny u\u017e v z\u00e1\u0159\u00ed. Z uveden\u00e9ho je patrn\u00e9, \u017ee se o \u017e\u00e1dn\u00fd \u201esv\u00e1tek nakupov\u00e1n\u00ed\u201c, jak n\u011bkter\u00e9 weby inzeruj\u00ed, nejedn\u00e1. Jde pouze o marketingov\u00e9 vyu\u017e\u00edv\u00e1n\u00ed zn\u00e1m\u00e9ho pojmu podle toho, kdy se to obchodn\u00edk\u016fm hod\u00ed a kdy pot\u0159ebuj\u00ed podpo\u0159it prodeje.<\/p>\n<p>Obl\u00edbenou technikou nejen tuzemsk\u00fdch e-shop\u016f je nadsadit p\u0159ed slevov\u00fdm obdob\u00edm ceny a z nadsazen\u00fdch pak po\u010d\u00edtat slevy.<em> \u201eExistuj\u00ed p\u0159\u00edpady, kdy zbo\u017e\u00ed ve slev\u011b bylo dra\u017e\u0161\u00ed ne\u017e nezlevn\u011bn\u00e9 zbo\u017e\u00ed p\u0159ed Black Friday obdob\u00edm. Je tud\u00ed\u017e d\u016fle\u017eit\u00e9 ne\u0159\u00eddit se podle procentu\u00e1ln\u00ed v\u00fd\u0161e slevy, ale podle kone\u010dn\u00e9 ceny za zbo\u017e\u00ed a konkuren\u010dn\u00ed nab\u00eddky navz\u00e1jem porovn\u00e1vat. Bohu\u017eel je nutn\u00e9 si hl\u00eddat tak\u00e9 vypo\u010dtenou cenu po slev\u011b, jeliko\u017e ne v\u017edy v\u00fdpo\u010dty obchodn\u00edk\u016fm sed\u00ed,\u201c<\/em> upozor\u0148uje Luk\u00e1\u0161 Zelen\u00fd, vedouc\u00ed pr\u00e1vn\u00edho odd\u011blen\u00ed spot\u0159ebitelsk\u00e9 organizace dTest.<\/p>\n<p>P\u0159edev\u0161\u00edm e-shopy nav\u00edc do slev um\u00eds\u0165uj\u00ed jenom zlomek z celkov\u011b nab\u00edzen\u00e9ho zbo\u017e\u00ed, tak\u017ee zakl\u00ednadlo Black Friday m\u00e1 za \u00fakol hlavn\u011b p\u0159iv\u00e9st spot\u0159ebitele do obchodu. Dal\u0161\u00ed fintou, jak sn\u00ed\u017eit n\u00e1klady, aby bylo mo\u017en\u00e9 nab\u00eddnout z\u00e1kazn\u00edk\u016fm slevy, jsou takzvan\u00e9 Black Friday edice. Zbo\u017e\u00ed je inzerov\u00e1no jako standardn\u00ed, ale ve skute\u010dnosti se jedn\u00e1 o balen\u00ed, v n\u011bm\u017e chyb\u00ed p\u0159\u00edslu\u0161enstv\u00ed, kter\u00e9 je jinak s produktem dod\u00e1v\u00e1no b\u011b\u017en\u011b. Mohou tak chyb\u011bt propojovac\u00ed kabely, sluch\u00e1tka nebo baterie.<\/p>\n<p>Z\u00e1sadn\u00edm probl\u00e9mem Black Friday edic\u00ed jsou nedostate\u010dn\u00e9 popisky zbo\u017e\u00ed a p\u0159ipojov\u00e1n\u00ed fotek standardn\u00edch balen\u00ed.<em> \u201eSpot\u0159ebitel\u00e9 tak o\u010dek\u00e1vaj\u00ed, \u017ee dostanou v\u0161e, co je na obr\u00e1zku, ale p\u0159i doru\u010den\u00ed a rozbalen\u00ed z\u00e1silky je \u010dek\u00e1 zklam\u00e1n\u00ed. E-shopy se pak paradoxn\u011b mohou zkou\u0161et odvol\u00e1vat na ne\u00fapln\u00fd popis zbo\u017e\u00ed, v n\u011bm\u017e p\u0159\u00edslu\u0161enstv\u00ed nebylo uvedeno, i kdy\u017e na doprovodn\u00e9m obr\u00e1zku bylo. Zde ale plat\u00ed, \u017ee vystaven\u00e1 nab\u00eddka i ve form\u011b fotografie je pro obchodn\u00edka z\u00e1vazn\u00e1,\u201c<\/em> uv\u00e1d\u00ed Luk\u00e1\u0161 Zelen\u00fd.<\/p>\n<p>V kamenn\u00fdch obchodech je na m\u00edst\u011b obez\u0159etnost stejn\u011b jako v jin\u00fdch slevov\u00fdch obdob\u00edch. Pokud se jedn\u00e1 o vy\u0161\u0161\u00ed slevu nebo v\u00e1m na slev\u011b z\u00e1le\u017e\u00ed, m\u011bli byste si zapamatovat \u010di pozna\u010dit cenu na reg\u00e1lu nebo v\u011b\u0161\u00e1ku a p\u0159i markov\u00e1n\u00ed hl\u00eddat \u010d\u00e1stku, kter\u00e1 se objev\u00ed.<em> \u201eJestli\u017ee je vy\u0161\u0161\u00ed ne\u017e deklarovan\u00e1, je rozumn\u00e9 v\u011bc nekoupit, proto\u017ee zp\u011btn\u00e9 dom\u00e1h\u00e1n\u00ed se vr\u00e1cen\u00ed rozd\u00edlu v cen\u011b je podle zku\u0161enost\u00ed z na\u0161\u00ed poradensk\u00e9 praxe skoro v\u017edy slo\u017eit\u00e9. Pokud prod\u00e1vaj\u00edc\u00ed nebude cht\u00edt zbo\u017e\u00ed za uvedenou cenu prodat, i p\u0159esto, \u017ee je pro n\u011bj nab\u00eddka u vystaven\u00e9ho zbo\u017e\u00ed z\u00e1vazn\u00e1, v\u017edy je mo\u017en\u00e9 j\u00edt se poohl\u00e9dnout do solidn\u011bj\u0161\u00edho obchodu,\u201c<\/em> doporu\u010duje Zelen\u00fd.<\/p>\n<p>Za spojen\u00edm pojmu Black Friday s v\u00fdrazn\u00fdmi slevami je notn\u00e1 d\u00e1vka \u010dern\u00e9ho humoru. V historii, p\u0159edev\u0161\u00edm Spojen\u00fdch st\u00e1t\u016f, se tak ozna\u010duje hned n\u011bkolik p\u00e1tk\u016f, v pr\u016fb\u011bhu kter\u00fdch do\u0161lo k n\u011bjak\u00e9 kalamit\u011b. Prvn\u00edm zaznamenan\u00fdm \u201e\u010cern\u00fdm p\u00e1tkem\u201c byl krach na americk\u00e9 burze se zlatem 24. z\u00e1\u0159\u00ed 1869. Temn\u00e9 str\u00e1nky m\u00e1 \u010cern\u00fd p\u00e1tek i ve sv\u00e9 soudob\u00e9 marketingov\u00e9 podob\u011b: v roce 2008 nedo\u010dkav\u00ed nakupuj\u00edc\u00ed u\u0161lapali zam\u011bstnance Wal-Martu ve st\u00e1tu New York a k m\u00e9n\u011b \u010di v\u00edce z\u00e1va\u017en\u00fdm zran\u011bn\u00edm doch\u00e1z\u00ed p\u0159i souboj\u00edch o zlevn\u011bn\u00e9 zbo\u017e\u00ed v obchodech v USA ka\u017edoro\u010dn\u011b.<\/p>\n<p><strong>dTEST<\/strong><\/p>\n<p>Ilustra\u010dn\u00ed foto: pixabay<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Sv\u00e1tek <\/p>\n","protected":false},"author":2,"featured_media":145960,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[87],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2018\/11\/19\/r\u00e1me\u010dek-black-friday.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/145946"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=145946"}],"version-history":[{"count":1,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/145946\/revisions"}],"predecessor-version":[{"id":145961,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/145946\/revisions\/145961"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/145960"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=145946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=145946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=145946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}