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Dv\u011b t\u0159etiny \u010cech\u016f b\u011bhem posledn\u00edch dvou let nakoupily n\u011bjak\u00fd drobn\u00fd dom\u00e1c\u00ed spot\u0159ebi\u010d. V\u00a0r\u00e1mci t\u00e9to kategorie nejv\u011bt\u0161\u00ed frekvenci n\u00e1kup\u016f vykazuj\u00ed varn\u00e9 konvice \u2013 tuto kategorii koupilo 40 procent osloven\u00fdch respondent\u016f z\u00a0reprezentativn\u00ed studie spole\u010dnosti GfK o n\u00e1kupn\u00edch zvyklostech a preferenc\u00edch ELEKTRO 2018. Z\u00a0dal\u0161\u00edch kategori\u00ed zbo\u017e\u00ed jsou v\u00a0centru z\u00e1jmu zejm\u00e9na chytr\u00e9 telefony (zakoupilo je 54 procent \u010cech\u016f), notebooky (32 procent) a televize (29 procent).<\/p>\n
Za posledn\u00ed dva roky vzrostl z\u00e1jem nap\u0159\u00edklad o su\u0161i\u010dky pr\u00e1dla a vysava\u010de, naopak klesaj\u00edc\u00ed pod\u00edl nakupuj\u00edc\u00edch je v\u00a0posledn\u00edch letech patrn\u00fd u po\u010d\u00edta\u010dov\u00e9 techniky s\u00a0v\u00fdjimkou notebook\u016f a u fototechniky.<\/p>\n
V n\u00e1sleduj\u00edc\u00edch dvan\u00e1cti m\u011bs\u00edc\u00edch \u010ce\u0161i nejv\u00edce pl\u00e1nuj\u00ed nakoupit zejm\u00e9na b\u00edlou techniku, po\u010d\u00edta\u010de \u010di jejich p\u0159\u00edslu\u0161enstv\u00ed (shodn\u011b 27 procent) a t\u00e9\u017e drobn\u00e9 dom\u00e1c\u00ed spot\u0159ebi\u010de a telefon \u010di jinou komunika\u010dn\u00ed techniku (oboj\u00ed 26 procent).<\/p>\n
P\u0159i v\u00fdb\u011bru konkr\u00e9tn\u00edho produktu vyu\u017e\u00edvaj\u00ed \u010ce\u0161i \u0161irokou \u0161k\u00e1lu informa\u010dn\u00edch zdroj\u016f, ty se li\u0161\u00ed podle konkr\u00e9tn\u00ed produktov\u00e9 kategorie. \u201eSt\u00e1le z\u00e1sadn\u011bj\u0161\u00ed roli p\u0159i hled\u00e1n\u00ed informac\u00ed o produktech hraj\u00ed internetov\u00e9 platformy – od internetov\u00fdch srovn\u00e1va\u010d\u016f cen (kter\u00e9 byly nej\u010dast\u011bji zmi\u0148ov\u00e1ny u v\u011bt\u0161iny kategori\u00ed) a webov\u00fdch str\u00e1nek prodejc\u016f a\u017e po nejr\u016fzn\u011bj\u0161\u00ed diskuzn\u00ed f\u00f3ra. V\u00fdznamn\u011b na\u0161e rozhodov\u00e1n\u00ed ovliv\u0148uj\u00ed n\u00e1zory a doporu\u010den\u00ed na\u0161ich bl\u00edzk\u00fdch. P\u0159edev\u0161\u00edm u b\u00edl\u00e9 techniky m\u00e1 velkou v\u00e1hu tak\u00e9 doporu\u010den\u00ed person\u00e1lu p\u0159\u00edmo na prodejn\u00ed plo\u0161e,\u201c<\/em> \u0159\u00edk\u00e1 Tom\u00e1\u0161 Drtina, \u0159editel spole\u010dnosti GfK pro \u010ceskou a Slovenskou republiku.<\/p>\n O pr\u016fzkumu<\/strong><\/p>\n Spot\u0159ebitelsk\u00fd v\u00fdzkum ke studii ELEKTRO 2018 byl proveden metodou internetov\u00e9ho dotazov\u00e1n\u00ed CAWI. Dotazovalo se na \u00fazem\u00ed cel\u00e9 \u010cesk\u00e9 republiky, na vzorku 1500 respondent\u016f. Sb\u011br dat prob\u011bhl v \u010dervenci 2018.<\/em><\/p>\n GfK<\/strong><\/p>\n <\/p>\n <\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Praha –\u00a0 <\/p>\n","protected":false},"author":2,"featured_media":142382,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[69],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2018\/10\/07\/r\u00e1me\u010dek-pr\u016fzkum.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/142379"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=142379"}],"version-history":[{"count":6,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/142379\/revisions"}],"predecessor-version":[{"id":142578,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/142379\/revisions\/142578"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/142382"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=142379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=142379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=142379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"http:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2018\/10\/07\/pr\u016fzkum-n\u00e1kupy-1.jpg\")
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