{"id":133988,"date":"2018-06-26T14:28:23","date_gmt":"2018-06-26T13:28:23","guid":{"rendered":"http:\/\/zakrasnejsivimperk.cz\/?p=133988"},"modified":"2018-11-06T18:17:42","modified_gmt":"2018-11-06T17:17:42","slug":"ceske-budejovice-jihoceska-centrala-cestovniho-ruchu-otevre-v-mercury-nove-turisticke-informacni-centrum","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=133988","title":{"rendered":"\u010cESK\u00c9 BUD\u011aJOVICE: Jiho\u010desk\u00e1 centr\u00e1la cestovn\u00edho ruchu otev\u0159e v Mercury nov\u00e9 turistick\u00e9 informa\u010dn\u00ed centrum"},"content":{"rendered":"

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Ucelen\u00e9 informace o turistick\u00e9 a volno\u010dasov\u00e9 nab\u00eddce jiho\u010desk\u00e9ho regionu za\u010dne od p\u00e1tku 29. \u010dervna poskytovat na jednom m\u00edst\u011b nov\u011b vznikl\u00e9 krajsk\u00e9 informa\u010dn\u00ed centrum. Um\u00edst\u011bno bude v prostor\u00e1ch \u010deskobud\u011bjovick\u00e9ho Dopravn\u011b obchodn\u00edho centra (DOC) Mercury, kter\u00e9 je d\u00edky sv\u00e9 poloze hlavn\u00edm vstupn\u00edm bodem turist\u016f p\u0159ij\u00ed\u017ed\u011bj\u00edc\u00edch do regionu ve\u0159ejnou hromadnou dopravou.<\/h6>\n

\"\"\"\"\u201eZ pr\u016fzkumu n\u00e1v\u0161t\u011bvnosti, kter\u00e9 jsme si nechali zpracovat v lo\u0148sk\u00e9m roce jasn\u011b vypl\u00fdv\u00e1, \u017ee mezi podstatnou \u010d\u00e1st na\u0161ich n\u00e1v\u0161t\u011bvn\u00edk\u016f pat\u0159\u00ed pr\u00e1v\u011b cizinci a turist\u00e9 p\u0159ij\u00ed\u017ed\u011bj\u00edc\u00ed do regionu. V sou\u010dasn\u00e9 dob\u011b zde ov\u0161em chyb\u00ed infopoint, kde by z\u00edskali informace o turistick\u00e9 nab\u00eddce ji\u017en\u00edch \u010cech. Proto jsme velice r\u00e1di, \u017ee se n\u00e1m poda\u0159ilo naj\u00edt spole\u010dnou \u0159e\u010d se z\u00e1stupci Jiho\u010desk\u00e9 centr\u00e1ly cestovn\u00edho ruchu,\u201c<\/em> uvedla \u0159editelka DOC Mercury Nina Vali\u0161ov\u00e1.<\/p>\n

\u0158editel Jiho\u010desk\u00e9 centr\u00e1ly cestovn\u00edho ruchu (JCCR) Jarom\u00edr Pol\u00e1\u0161ek v t\u00e9to souvislosti poznamenal, \u017ee s my\u0161lenkou vybudov\u00e1n\u00ed krajsk\u00e9ho informa\u010dn\u00edho centra se JCCR zab\u00fdv\u00e1 ji\u017e dlouho, hledala v\u0161ak vhodn\u00fd prostor pro jeho um\u00edst\u011bn\u00ed. Strategick\u00e1 poloha DOC Mercury byla proto hlavn\u00edm d\u016fvodem, pro\u010d se infocentrum otev\u0159e pr\u00e1v\u011b zde.<\/p>\n

\u201eMercury je hlavn\u00edm dopravn\u00edm uzlem ve m\u011bst\u011b, kter\u00fd denn\u011b vyu\u017eij\u00ed tis\u00edce n\u00e1v\u0161t\u011bvn\u00edk\u016f regionu, obyvatel \u010cesk\u00fdch Bud\u011bjovic a lid\u00ed z cel\u00e9ho regionu, kte\u0159\u00ed denn\u011b p\u0159ij\u00ed\u017ed\u011bj\u00ed do krajsk\u00e9ho m\u011bsta. Tito v\u0161ichni zde z\u00edskaj\u00ed, nap\u0159\u00edklad p\u0159i \u010dek\u00e1n\u00ed na sv\u016fj spoj, detailn\u00ed informace nejen o ucelen\u00e9 turistick\u00e9 nab\u00eddce mapuj\u00edc\u00ed cel\u00e9 ji\u017en\u00ed \u010cechy, ale tak\u00e9 o aktu\u00e1ln\u00edch sportovn\u00edch, kulturn\u00edch z\u00e1bavn\u00fdch a jin\u00fdch akc\u00edch kompletn\u011b pokr\u00fdvaj\u00edc\u00edch cel\u00fd region,\u201c<\/em> konstatoval Pol\u00e1\u0161ek.<\/p>\n

V Mercury tak bude mo\u017en\u00e9 naj\u00edt kompletn\u00ed nab\u00eddku ji\u017en\u00edch \u010cech na jednom m\u00edst\u011b. N\u00e1v\u0161t\u011bvn\u00edci se tak dozv\u011bd\u00ed o zaj\u00edmavostech ve v\u0161ech koutech regionu. \u201eZde se budou z\u00e1jemci moci inspirovat tipy na dovolenou \u010di v\u00fdlety, stejn\u011b jako zaj\u00edmavou nab\u00eddkou produkt\u016f ur\u010den\u00fdch cel\u00e9 \u0161k\u00e1le n\u00e1v\u0161t\u011bvn\u00edk\u016f. Od rodin s d\u011btmi p\u0159es vyznava\u010de cykloturistiky a\u017e po milovn\u00edky adrenalinu, \u010di pam\u00e1tek nebo dobr\u00e9ho j\u00eddla a pit\u00ed,<\/em>\u201c poznamenal Pol\u00e1\u0161ek.<\/p>\n

Provoz bezbari\u00e9rov\u00e9ho krajsk\u00e9ho infocentra JCCR prozat\u00edm napl\u00e1novala zku\u0161ebn\u011b na obdob\u00ed letn\u00edch pr\u00e1zdnin, tedy na dva m\u011bs\u00edce vrchol\u00edc\u00ed hlavn\u00ed turistick\u00e9 sez\u00f3ny. \u201ePot\u00e9 projekt vyhodnot\u00edme a na z\u00e1klad\u011b podrobn\u00e9 anal\u00fdzy budeme jednat, zde informa\u010dn\u00ed centrum zachovat trvale a v jak\u00e9 podob\u011b,\u201c<\/em> dodal Pol\u00e1\u0161ek. Partnery pilotn\u00edho projektu jsou nap\u0159\u00edklad JIKORD, Jiho\u010desk\u00fd kraj \u2013 Odbor kultury a pam\u00e1tkov\u00e9 p\u00e9\u010de a j\u00edm z\u0159izovan\u00e9 organizace, Odd\u011blen\u00ed marketingu a cestovn\u00edho ruchu Jiho\u010desk\u00e9ho kraje, turistick\u00e9 oblasti v regionu apod.<\/p>\n

Krajsk\u00e9 informa\u010dn\u00ed centrum v DOC Mercury v \u010deskobud\u011bjovick\u00e9 N\u00e1dra\u017en\u00ed ulici bude otev\u0159en\u00e9 denn\u011b, v\u010detn\u011b sobot, ned\u011bl\u00ed a sv\u00e1tk\u016f, od 8 do 20 hodin. \u201eInfocentrum bude um\u00edst\u011bno v prostoru u vstupu od \u017eelezni\u010dn\u00edho n\u00e1dra\u017e\u00ed a bude viditeln\u011b ozna\u010deno tradi\u010dn\u00edm zelen\u00fdm \u00ed\u010dkem,\u201c<\/em> doplnila produktov\u00e1 mana\u017eerka JCCR Magdal\u00e9na Ji\u0159\u00edkov\u00e1.<\/p>\n

V p\u00e1tek 29. \u010dervna se ov\u0161em nebude otev\u00edrat jen nov\u00e9 infocentrum. \u201eNa tento p\u00e1tek m\u00e1me nachystanou akci Kolo \u0161t\u011bst\u00ed za vysv\u011bd\u010den\u00ed. Jedn\u00e1 se o sout\u011b\u017e pro \u017e\u00e1ky a studenty, kte\u0159\u00ed se p\u0159ijdou pochlubit sv\u00fdm vysv\u011bd\u010den\u00edm, a mohou vyhr\u00e1t n\u011bkterou z l\u00e1kav\u00fdch cen,\u201c<\/em> dod\u00e1v\u00e1 mana\u017eerka DOC Mercury Nina Vali\u0161ov\u00e1.<\/p>\n

Jiho\u010desk\u00e1 centr\u00e1la cestovn\u00edho ruchu (JCCR)<\/strong> je organizace z\u0159\u00edzen\u00e1 Jiho\u010desk\u00fdm krajem k v\u00fdkonu funkce destina\u010dn\u00edho managementu pro region ji\u017en\u00ed \u010cechy. Hlavn\u00edm c\u00edlem je realizace projekt\u016f zam\u011b\u0159en\u00fdch na rozvoj turistick\u00e9 nab\u00eddky a prezentace regionu jako turisticky atraktivn\u00ed destinace v tuzemsku i zahrani\u010d\u00ed.<\/p>\n

Tvo\u0159\u00ed produktov\u00e9 linie a zaji\u0161\u0165uje vyd\u00e1v\u00e1n\u00ed ti\u0161t\u011bn\u00fdch propaga\u010dn\u00edch materi\u00e1l\u016f. JCCR je provozovatelem Informa\u010dn\u00edho Syst\u00e9mu Cestovn\u00edho Ruchu Jiho\u010desk\u00e9ho kraje na\u00a0www.jiznicechy.cz<\/a><\/strong>. JCCR koordinuje \u010dinnost turistick\u00fdch oblast\u00ed na \u00fazem\u00ed Jiho\u010desk\u00e9ho kraje, spolupracuje s m\u011bsty a obcemi, infocentry a subjekty cestovn\u00edho ruchu z ve\u0159ejn\u00e9ho i soukrom\u00e9ho sektoru. \u00dazce spolupracuje s agenturou CzechTourism, v\u010detn\u011b jej\u00edch zahrani\u010dn\u00edch zastoupen\u00ed a komunikuje a spolupracuje se zahrani\u010dn\u00edmi partnery p\u0159i tvorb\u011b a realizaci p\u0159eshrani\u010dn\u00edch projekt\u016f.<\/p>\n

Dopravn\u011b obchodn\u00ed centrum Mercury v \u010cesk\u00fdch Bud\u011bjovic\u00edch<\/strong> je modern\u00edm centrem um\u00edst\u011bn\u00fdm pobl\u00ed\u017e st\u0159edu m\u011bsta, a jeho koncepce je mimo jin\u00e9 unik\u00e1tn\u00ed t\u00edm, \u017ee na st\u0159e\u0161e objektu je um\u00edst\u011bno autobusov\u00e9 n\u00e1dra\u017e\u00ed. Jeho stavba byla zah\u00e1jena v roce 2005 a dokon\u010dena o rok pozd\u011bji na zastav\u011bn\u00e9 plo\u0161e 12.621 metr\u016f \u010dtvere\u010dn\u00edch. U\u017eitn\u00e1 plocha pak p\u0159edstavuje rozlohu cirka 60 tis\u00edc metr\u016f \u010dtvere\u010dn\u00edch. Na jej\u00edm zapln\u011bn\u00ed se ve dvou nadzemn\u00edch patrech pod\u00edlej\u00ed prodejny s r\u016fzn\u00fdm sortimentem od potravin p\u0159es knihy a elektroniku, a\u017e po kav\u00e1rny a restaurace.<\/p>\n

Krom\u011b jin\u00e9ho jsou v komplexu k dispozici informa\u010dn\u00ed m\u00edsta Dopravn\u00edho podniku m\u011bsta \u010cesk\u00e9 Bud\u011bjovice (MHD) a autobusov\u00e9ho dopravce \u010cSAD Jihotrans, kde lze tak\u00e9 koupit pot\u0159ebn\u00e9 j\u00edzdenky. Zhruba 150 metr\u016f od DOC Mercury se nach\u00e1z\u00ed vlakov\u00e9 n\u00e1dra\u017e\u00ed. V sou\u010dasn\u00e9 dob\u011b za\u010d\u00edn\u00e1 DOC Mercury proch\u00e1zet modernizac\u00ed. Krom\u011b pos\u00edlen\u00ed bezpe\u010dnosti a modernizace kamerov\u00e9ho syst\u00e9mu se obchodn\u00ed centrum do\u010dk\u00e1 tak\u00e9 renovace fas\u00e1dy i interi\u00e9ru, nov\u00e9ho osv\u011btlen\u00ed i vzduchotechniky. Zcela nov\u00fd bude tak\u00e9 food court.<\/p>\n

Text a foto: (tzj\u010d)<\/strong><\/p>\n

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