{"id":132416,"date":"2018-06-14T06:19:45","date_gmt":"2018-06-14T05:19:45","guid":{"rendered":"http:\/\/zakrasnejsivimperk.cz\/?p=132416"},"modified":"2018-06-14T06:22:24","modified_gmt":"2018-06-14T05:22:24","slug":"vysledky-pruzkumu-cesti-zakaznici-cim-dat-tim-vice-uprednostnuji-kvalitu-a-cerstve-zbozi","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=132416","title":{"rendered":"V\u00ddSLEDKY PR\u016eZKUMU: \u010ce\u0161t\u00ed z\u00e1kazn\u00edci \u010d\u00edm d\u00e1t t\u00edm v\u00edce up\u0159ednost\u0148uj\u00ed kvalitu a zejm\u00e9na pak \u010derstv\u00e9 zbo\u017e\u00ed"},"content":{"rendered":"

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N\u00e1kupn\u00ed chov\u00e1n\u00ed \u010desk\u00fdch z\u00e1kazn\u00edk\u016f se v\u00fdznamn\u011b m\u011bn\u00ed. P\u0159i sv\u00fdch n\u00e1kupech \u010d\u00edm d\u00e1l v\u00edce up\u0159ednost\u0148uj\u00ed kvalitu a p\u0159iplatit si nev\u00e1haj\u00ed zejm\u00e9na za \u010derstv\u00e9 zbo\u017e\u00ed. Vedle kvality je tak p\u0159i v\u00fdb\u011bru zbo\u017e\u00ed \u010d\u00edm d\u00e1l d\u016fle\u017eit\u011bj\u0161\u00ed \u010derstvost. A to na \u00fakor ceny, kter\u00e1 ji\u017e nen\u00ed nejd\u016fle\u017eit\u011bj\u0161\u00edm m\u011b\u0159\u00edtkem p\u0159i n\u00e1kupu potravin.<\/h6>\n

Kvalita potravin je ji\u017e \u010dastokr\u00e1t d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e jejich cena. \u201eZlep\u0161uj\u00edc\u00ed se ekonomick\u00e1 situace a rostouc\u00ed d\u016fv\u011bra spot\u0159ebitel\u016f ovliv\u0148uje i jejich n\u00e1kupn\u00ed rozhodnut\u00ed. St\u00e1le v\u011bt\u0161\u00ed v\u00fdznam m\u00e1 kvalita potravin, jejich \u010derstvost a p\u0159\u00edjemn\u00fd a pohodln\u00fd n\u00e1kup. Koncem roku 2017 si u\u017e 20 % z\u00e1kazn\u00edk\u016f vyb\u00edralo prodejnu podle kvality v\u00fdrobku – dvakr\u00e1t v\u00edc ne\u017e o p\u011bt let d\u0159\u00edve,\u201c shrnul zm\u011bny ve spot\u0159ebitelsk\u00e9m chov\u00e1n\u00ed Zdenek Sk\u00e1la, GfK Retail Director CZ.<\/p>\n

Zat\u00edmco v p\u0159\u00edpad\u011b kvality sleduj\u00ed z\u00e1kazn\u00edci p\u0159edev\u0161\u00edm slo\u017een\u00ed v\u00fdrobku a zemi p\u016fvodu, \u010derstvost \u0159e\u0161\u00ed zejm\u00e9na u potravin s nejkrat\u0161\u00ed dobou trvanlivosti. P\u0159i n\u00e1kupu je pro z\u00e1kazn\u00edky nejd\u016fle\u017eit\u011bj\u0161\u00ed \u010derstvost u pe\u010diva, ovoce a zeleniny, a tak\u00e9 u \u010derstv\u00e9ho masa. Dokl\u00e1d\u00e1 to exkluzivn\u00ed pr\u016fzkum spole\u010dnosti GfK pro spole\u010dnost Lidl zam\u011b\u0159en\u00fd pr\u00e1v\u011b na rozhodov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f podle \u010derstvosti. \u201eZ\u00e1kazn\u00edci hodnot\u00ed \u010derstvost v prodejn\u011b u ovoce zejm\u00e9na podle jablek, ban\u00e1n\u016f a hroznov\u00e9ho v\u00edna, u uzenin podle \u0161unky, sal\u00e1m\u016f a p\u00e1rk\u016f a u \u010derstv\u00e9ho masa podle dr\u016fbe\u017e\u00edho a vep\u0159ov\u00e9ho. U pe\u010diva dojem z \u010derstvosti ovliv\u0148uj\u00ed zejm\u00e9na rohl\u00edky a chleby (v\u010detn\u011b celozrnn\u00fdch),\u201c<\/em> okomentovala zji\u0161t\u011bn\u00ed pr\u016fzkumu Zuzana Hol\u00e1, mluv\u010d\u00ed spole\u010dnosti Lidl.<\/p>\n

Reprezentativn\u00ed pr\u016fzkum \u201eVn\u00edm\u00e1n\u00ed kvality a \u010derstvosti\u201c realizovan\u00fd spole\u010dnost\u00ed GfK Czech exkluzivn\u011b pro spole\u010dnost Lidl prob\u011bhl prost\u0159ednictv\u00edm online dotazov\u00e1n\u00ed na vzorku 1100 respondent\u016f star\u0161\u00edch 18 let v \u00fanoru 2018.<\/p>\n

O spole\u010dnosti Lidl<\/strong><\/em><\/p>\n

\"\"Spole\u010dnost Lidl vstoupila na \u010desk\u00fd trh v \u010dervnu 2003, kdy otev\u0159ela prvn\u00edch 14 prodejen. V sou\u010dasnosti provozuje s\u00ed\u0165 237 prodejen, kter\u00e9 jsou z\u00e1sobov\u00e1ny 4 logistick\u00fdmi centry. Filozofie prodeje spole\u010dnosti Lidl je zalo\u017eena na priv\u00e1tn\u00edch zna\u010dk\u00e1ch, kter\u00e9 tvo\u0159\u00ed v\u00edce ne\u017e 80 % ve\u0161ker\u00e9ho sortimentu. Krom\u011b nejvy\u0161\u0161\u00ed kvality za nejlep\u0161\u00ed cenu oce\u0148uj\u00ed z\u00e1kazn\u00edci prodejen Lidl tak\u00e9 pravideln\u00e9, tematick\u00e9 t\u00fddny s nab\u00eddkou potravin a spot\u0159ebn\u00edho zbo\u017e\u00ed, kter\u00e9 nen\u00ed sou\u010d\u00e1st\u00ed st\u00e1l\u00e9ho sortimentu. Spot\u0159ebn\u00ed zbo\u017e\u00ed Lidl nab\u00edz\u00ed tak\u00e9 ve sv\u00e9m internetov\u00e9m obchod\u011b lidl-shop.cz. Spole\u010dnost Lidl se sna\u017e\u00ed b\u00fdt ve v\u0161ech oblastech podnik\u00e1n\u00ed maxim\u00e1ln\u011b odpov\u011bdn\u00e1 v\u016f\u010di sv\u00e9mu okol\u00ed. V r\u00e1mci spole\u010densk\u00e9 odpov\u011bdnosti se Lidl dlouhodob\u011b zam\u011b\u0159uje na podporu d\u011bt\u00ed, pro n\u011b\u017e realizuje r\u016fzn\u00e9 projekty, nap\u0159\u00edklad sb\u00edrku Srdce d\u011btem \u010di v\u00fdstavbu R\u00e1kosn\u00ed\u010dkov\u00fdch h\u0159i\u0161\u0165.<\/em><\/p>\n

PROTEXT<\/strong><\/p>\n

Ilustra\u010dn\u00ed foto: archiv spole\u010dnosti Lidl<\/p>\n

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  N\u00e1kupn\u00ed <\/p>\n","protected":false},"author":2,"featured_media":76399,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[24],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2016\/09\/22\/lidl-strakonice-3.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/132416"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=132416"}],"version-history":[{"count":4,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/132416\/revisions"}],"predecessor-version":[{"id":132783,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/132416\/revisions\/132783"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/76399"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=132416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=132416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=132416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}