{"id":131665,"date":"2018-05-29T21:17:39","date_gmt":"2018-05-29T20:17:39","guid":{"rendered":"http:\/\/zakrasnejsivimperk.cz\/?p=131665"},"modified":"2018-12-01T22:25:59","modified_gmt":"2018-12-01T21:25:59","slug":"ceska-tradice-oleje-lukana-opet-slavi-uspech-mezi-svetovymi-znackami","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=131665","title":{"rendered":"\u010cESK\u00c1 TRADICE: Oleje Lukana op\u011bt slav\u00ed \u00fasp\u011bch mezi sv\u011btov\u00fdmi zna\u010dkami"},"content":{"rendered":"

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Ocen\u011bn\u00ed Volba spot\u0159ebitel\u016f p\u0159evzal marketing manager Luis Hilgert. (Foto-Glencore.j)<\/em><\/p>\n

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Tradi\u010dn\u00ed \u010desk\u00e1 zna\u010dka se u tuzemsk\u00fdch spot\u0159ebitel\u016f op\u011bt \u0159ad\u00ed po bok nejv\u011bt\u0161\u00edch sv\u011btov\u00fdch v\u00fdrobc\u016f. Stejn\u011b jako v\u00a0roce 2017, i leto\u0161n\u00ed ocen\u011bn\u00ed Volba spot\u0159ebitel\u016f v\u00a0kategorii olej\u016f z\u00edskal v\u00fdrobek zna\u010dky Lukana. Z\u00e1kazn\u00edci, kte\u0159\u00ed se do hodnocen\u00ed zapojili, za nejlep\u0161\u00ed novinku ozna\u010dili olej Lukana Fritovac\u00ed.<\/h6>\n

\"\"Slavnostn\u00ed vyhl\u00e1\u0161en\u00ed v\u00fdsledk\u016f programu se ka\u017edoro\u010dn\u011b kon\u00e1 za \u00fa\u010dasti t\u00e9m\u011b\u0159 500 profesion\u00e1l\u016f z oblasti marketingu a obchodu. P\u0159ed\u00e1n\u00ed leto\u0161n\u00edch cen prob\u011bhlo ve \u010dtvrtek 24. kv\u011btna na galave\u010deru v\u00a0pra\u017esk\u00e9m pal\u00e1ci Lucerna. Za v\u00fdrobce olej\u016f zna\u010dky Lukana, spole\u010dnost Glencore, ocen\u011bn\u00ed Volba spot\u0159ebitel\u016f p\u0159evzal marketing manager Luis Hilgert. \u201eCesta k fin\u00e1ln\u00edmu v\u00fdvoji nov\u00e9ho v\u00fdrobku byla dlouh\u00e1, ale \u00fasil\u00ed se n\u00e1m vyplatilo. Nyn\u00ed jsme schopni na\u0161im z\u00e1kazn\u00edk\u016fm nab\u00eddnout vysoce kvalitn\u00ed produkt, d\u00edky kter\u00e9mu si mohou vychutnat sv\u00e1 obl\u00edben\u00e1 sma\u017een\u00e1 j\u00eddla,\u201c<\/em> \u0159\u00edk\u00e1 Hilgert.<\/p>\n

Marketingov\u00fd program Volba spot\u0159ebitel\u016f oce\u0148uje a podporuje nov\u00e9 a inovovan\u00e9 v\u00fdrobky nebo v\u00fdrobkov\u00e9 \u0159ady uveden\u00e9 na \u010desk\u00fd trh rychloobr\u00e1tkov\u00e9ho zbo\u017e\u00ed. Do programu sv\u00e9 v\u00fdrobky p\u0159ihla\u0161uj\u00ed jak velk\u00e9 mezin\u00e1rodn\u00ed, tak i men\u0161\u00ed dom\u00e1c\u00ed spole\u010dnosti. V\u00a0konkurenci v\u00fdrobc\u016f jedl\u00fdch olej\u016f ji\u017e podruh\u00e9 za\u00a0sebou nejl\u00e9pe obst\u00e1la zna\u010dka Lukana. Po lo\u0148sk\u00e9m v\u00edt\u011bzstv\u00ed tradi\u010dn\u00edch olej\u016f v\u00a0nov\u00e9m atraktivn\u00edm designu si letos ocen\u011bn\u00ed vyslou\u017eil nov\u00fd v\u00fdrobek.<\/p>\n

Lukana Fritovac\u00ed 1 litr byla na trh uvedena letos v b\u0159eznu. Jej\u00ed receptura byla speci\u00e1ln\u011b zvolena tak, aby optim\u00e1ln\u011b odpov\u00eddala pot\u0159eb\u00e1m p\u0159i sma\u017een\u00ed a fritov\u00e1n\u00ed. Prvotn\u00ed testy v r\u00e1mci studie V\u0160CHT z\u00a0kv\u011btna prok\u00e1zaly, \u017ee pr\u00e1v\u011b jej\u00ed slo\u017een\u00ed zaru\u010duje vysokou stabilitu oleje v\u016f\u010di vysok\u00fdm teplot\u00e1m, kdy nedoch\u00e1z\u00ed k p\u0159epalov\u00e1n\u00ed. Olej si i p\u0159es opakovan\u00e9 pou\u017eit\u00ed uchov\u00e1v\u00e1 pozitivn\u00ed nutri\u010dn\u00ed parametry. Spolu s\u00a0vlastnostmi v\u00fdrobku byly v\u00a0programu Volba spot\u0159ebitel\u016f rozhoduj\u00edc\u00edmi parametry obal a cena. O v\u00edt\u011bzi rozhodlo hlasov\u00e1n\u00ed 4 390 respondent\u016f.<\/p>\n

V roce 2011 zna\u010dku Lukana koupila spole\u010dnost Glencore Agriculture Czech s.r.o., kter\u00e1 tak pokra\u010duje ve v\u00edce ne\u017e stolet\u00e9 tradici v\u00fdroby kvalitn\u00edch jedl\u00fdch olej\u016f na severu \u010cech. Spole\u010dnost Glencore Agriculture Czech s.r.o. je sou\u010d\u00e1st\u00ed Glencore Agriculture, jednoho z nejv\u011bt\u0161\u00edch zpracovatel\u016f a\u00a0obchodn\u00edk\u016f s agrokomoditami na sv\u011bt\u011b.<\/p>\n

(vj)<\/strong><\/p>\n

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 <\/p>\n","protected":false},"excerpt":{"rendered":"

Ocen\u011bn\u00ed Volba <\/p>\n","protected":false},"author":2,"featured_media":131676,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[125],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2018\/05\/29\/r\u00e1me\u010dek-oleje-lukana.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/131665"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=131665"}],"version-history":[{"count":2,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/131665\/revisions"}],"predecessor-version":[{"id":131670,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/131665\/revisions\/131670"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/131676"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=131665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=131665"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=131665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}