{"id":111316,"date":"2017-10-03T13:29:23","date_gmt":"2017-10-03T12:29:23","guid":{"rendered":"http:\/\/zakrasnejsivimperk.cz\/?p=111316"},"modified":"2017-10-03T13:34:50","modified_gmt":"2017-10-03T12:34:50","slug":"konference-evropa-se-musi-pripravit-na-dvojnasobek-turistu-zelenou-dostane-kulturni-a-ekologicka-turistika","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=111316","title":{"rendered":"KONFERENCE: N\u00e1v\u0161t\u011bvnost Evropy se zdvojn\u00e1sob\u00ed, zelenou dostane kulturn\u00ed a tak\u00e9 ekologick\u00e1 turistika"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-111319 size-full\" src=\"http:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2017\/10\/02\/konference-brusel-3.jpg\" alt=\"\" width=\"800\" height=\"450\" srcset=\"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2017\/10\/02\/konference-brusel-3.jpg 800w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2017\/10\/02\/konference-brusel-3-300x169.jpg 300w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2017\/10\/02\/konference-brusel-3-768x432.jpg 768w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2017\/10\/02\/konference-brusel-3-635x357.jpg 635w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h6><strong>Turistick\u00fd ruch je evidentn\u011b na vzestupu. Ukazuj\u00ed to v\u0161echna data Eurostatu. V\u00a0Evrop\u011b roste po\u010det individu\u00e1ln\u00edch p\u0159enocov\u00e1n\u00ed, prodlu\u017euje se doba pobytu, p\u0159ib\u00fdv\u00e1 pot\u0159eba nov\u00fdch pracovn\u00edch m\u00edst, roste vliv modern\u00edch technologi\u00ed i nov\u00fdch sd\u00edlen\u00fdch ekonomik a \u010dek\u00e1 n\u00e1s zv\u00fd\u0161en\u00fd z\u00e1jem turist\u016f z\u00a0Asie. <\/strong><\/h6>\n<figure id=\"attachment_111317\" aria-describedby=\"caption-attachment-111317\" style=\"width: 225px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-111317 size-medium\" src=\"http:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2017\/10\/02\/konference-brusel-1-225x300.jpg\" alt=\"\" width=\"225\" height=\"300\" srcset=\"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2017\/10\/02\/konference-brusel-1-225x300.jpg 225w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2017\/10\/02\/konference-brusel-1-268x357.jpg 268w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2017\/10\/02\/konference-brusel-1-362x483.jpg 362w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2017\/10\/02\/konference-brusel-1.jpg 600w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/><figcaption id=\"caption-attachment-111317\" class=\"wp-caption-text\">Ji\u0159\u00ed M\u00e1nek, \u00fa\u010dastn\u00edk konference<\/figcaption><\/figure>\n<p>U p\u0159\u00edle\u017eitosti Mezin\u00e1rodn\u00edho dne cestovn\u00edho ruchu (27. z\u00e1\u0159\u00ed) uspo\u0159\u00e1dal Evropsk\u00fd parlament v Bruselu konferenci na vysok\u00e9 \u00farovni s\u00a0n\u00e1zvem &#8220;Evropsk\u00e1 strategie pro zv\u00fd\u0161en\u00ed konkurenceschopnosti cestovn\u00edho ruchu&#8221;.<\/p>\n<p>Na konferenci se se\u0161lo na 700 \u00fa\u010dastn\u00edk\u016f z\u00a0cel\u00e9 Evropy. Mezi nimi europoslanci, komisa\u0159i evropsk\u00e9 komise a odborn\u00edci na cestovn\u00ed ruch. Konferenci zah\u00e1jil p\u0159edseda Evropsk\u00e9ho parlamentu Antonio Tajani slovy: <em>&#8220;Cestovn\u00ed ruch je kl\u00ed\u010dov\u00fdm odv\u011btv\u00edm pro v\u0161echny \u010dlensk\u00e9 st\u00e1ty EU. P\u0159edstavuje 10% HDP a tvo\u0159\u00ed stejn\u011b tolik procent pracovn\u00edch m\u00edst v Evropsk\u00e9 unii. Jedn\u00e1 se o pr\u016fmysl, kter\u00fd spoluvytv\u00e1\u0159\u00ed evropsk\u00e9 pr\u016fmyslov\u00e9 bohatstv\u00ed. Tato konference se zap\u00ed\u0161e do historie jako odrazov\u00fd m\u016fstek pro rozvoj turistiky v\u00a0Evrop\u011b, kter\u00e1 chce b\u00fdt sv\u011btovou turistickou destinac\u00ed \u010d. 1\u201c.<\/em><\/p>\n<p>Cestovn\u00ed ruch ji\u017e dnes tvo\u0159\u00ed t\u0159et\u00ed nejsiln\u011bj\u0161\u00ed ekonomick\u00fd sektor v\u00a0Evropsk\u00e9 unii a odborn\u00edci konstatovali, \u017ee do roku 2025 se po\u010det turist\u016f, kte\u0159\u00ed p\u0159ij\u00ed\u017ed\u011bj\u00ed do Evropy, m\u016f\u017ee a\u017e zdvojn\u00e1sobit &#8211; na v\u00edce ne\u017e jednu miliardu &#8211; a vytvo\u0159it v\u00edce ne\u017e p\u011bt milion\u016f nov\u00fdch pracovn\u00edch m\u00edst. Ke zdvojn\u00e1soben\u00ed po\u010dtu turist\u016f v\u00a0Evrop\u011b dojde zejm\u00e9na d\u00edky vzniku nov\u00e9 st\u0159edn\u00ed t\u0159\u00eddy s vysokou kupn\u00ed silou, kter\u00e1 poch\u00e1z\u00ed p\u0159ev\u00e1\u017en\u011b z Asie. Digit\u00e1ln\u00ed revoluce, internet a on-line platformy p\u0159inesou boom v\u00a0cestovn\u00edm ruchu. Cestov\u00e1n\u00ed se d\u00edky digit\u00e1ln\u00edm technologi\u00edm se soci\u00e1ln\u00edmi m\u00e9dii, on-line n\u00e1kupy a sd\u00edlen\u00edm slu\u017eeb, zbo\u017e\u00ed, zku\u0161enost\u00ed a z\u00e1\u017eitk\u016f st\u00e1v\u00e1 st\u00e1le jednodu\u0161\u0161\u00ed, dostupn\u011bj\u0161\u00ed, pohodln\u011bj\u0161\u00ed a tedy i l\u00e1kav\u011bj\u0161\u00ed pro mnohem v\u00edce lid\u00ed.<\/p>\n<p>Na konferenci byly tak\u00e9 identifikov\u00e1ny zdroje finan\u010dn\u00edch dotac\u00ed do cestovn\u00edho ruchu. Existuje cel\u00e1 \u0159ada program\u016f, ze kter\u00fdch lze aktivity cestovn\u00edho ruchu financovat. A jejich seznam do budoucnosti poroste. Lze vzpomenout nap\u0159\u00edklad Evropsk\u00fd Fond pro Strategick\u00e9 Investice (EFSI), program COSME podporuj\u00edc\u00ed podnik\u00e1n\u00ed, Erasmus podporuj\u00edc\u00ed \u0161kolen\u00ed, v\u00fdzkum v\u00a0oblasti turismu lze financovat z\u00a0programu Horizon 2020.<\/p>\n<p>P\u0159esto na konferenci velice siln\u011b zazn\u011blo, \u017ee turismus mus\u00ed m\u00edt a bude m\u00edt v\u00a0EU samostatnou rozpo\u010dtovou polo\u017eku. Jednou z\u00a0mo\u017enost\u00ed jak vyu\u017e\u00edt fondy EU pro turismus se nab\u00edz\u00ed ji\u017e rok 2018, kter\u00fd bude podporov\u00e1n jako\u017eto rok kulturn\u00edho d\u011bdictv\u00ed stejn\u011b jako rok evropsko-\u010d\u00ednsk\u00e9 spolupr\u00e1ce v\u00a0oblasti turismu. Velmi podporovan\u00fdm odv\u011btv\u00edm bude v\u00a0p\u0159\u00ed\u0161t\u00edch letech ekologick\u00e1 turistika, kdy podnikatel\u00e9 budou moci vyu\u017e\u00edvat dotace nap\u0159\u00edklad do sn\u00ed\u017een\u00ed energetick\u00e9 n\u00e1ro\u010dnosti sv\u00fdch objekt\u016f nebo na projekty spojen\u00e9 s nov\u00fdmi informa\u010dn\u00edmi technologiemi.<\/p>\n<p><em>\u201eJsem r\u00e1d, \u017ee jsem se konference mohl \u00fa\u010dastnit a \u017ee jsem mohl nav\u00e1zat nov\u00e9 inspirativn\u00ed kontakty. Je evidentn\u00ed, \u017ee p\u0159\u00edrodn\u00ed lokality jak\u00e9 m\u00e1me u n\u00e1s v\u00a0ji\u017en\u00edch \u010cech\u00e1ch a na \u0160umav\u011b, budou m\u00edt pro podporu turistiky zelenou a tak u\u017e bude jenom na n\u00e1s, jak t\u00e9to p\u0159\u00edle\u017eitosti vyu\u017eijeme\u201c,<\/em> uzav\u0159el \u00fa\u010dastn\u00edk konference Ji\u0159\u00ed M\u00e1nek z\u00a0Turistick\u00e9ho spolku Lipenska.<\/p>\n<p><strong>Text a foto: (tzlip)<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-111318 size-full\" src=\"http:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2017\/10\/02\/konference-brusel-2.jpg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2017\/10\/02\/konference-brusel-2.jpg 800w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2017\/10\/02\/konference-brusel-2-300x225.jpg 300w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2017\/10\/02\/konference-brusel-2-768x576.jpg 768w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2017\/10\/02\/konference-brusel-2-476x357.jpg 476w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2017\/10\/02\/konference-brusel-2-644x483.jpg 644w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Turistick\u00fd ruch <\/p>\n","protected":false},"author":2,"featured_media":111318,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[7],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2017\/10\/02\/konference-brusel-2.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/111316"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=111316"}],"version-history":[{"count":8,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/111316\/revisions"}],"predecessor-version":[{"id":111375,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/111316\/revisions\/111375"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/111318"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=111316"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=111316"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=111316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}