{"id":110743,"date":"2017-10-02T09:54:45","date_gmt":"2017-10-02T08:54:45","guid":{"rendered":"http:\/\/zakrasnejsivimperk.cz\/?p=110743"},"modified":"2017-10-02T16:27:46","modified_gmt":"2017-10-02T15:27:46","slug":"cesky-tradicni-obchod-kde-je-pricina-stale-rostouci-ceny-masla-u-ceskeho-maloobchodu-to-zrejme-nebude","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=110743","title":{"rendered":"\u010cESK\u00dd TRADI\u010cN\u00cd OBCHOD: Kde je p\u0159\u00ed\u010dina st\u00e1le rostouc\u00ed ceny m\u00e1sla? U \u010desk\u00e9ho maloobchodu to asi nebude"},"content":{"rendered":"

\"\"<\/p>\n

 <\/p>\n

Ministr zem\u011bd\u011blstv\u00ed Marian Jure\u010dka k vysok\u00e9 cen\u011b m\u00e1sla uvedl, \u017ee \u201emar\u017ee je u obchodn\u00edk\u016f, nikoli producent\u016f\u201c.<\/em> Vyj\u00e1d\u0159en\u00ed ministra zem\u011bd\u011blstv\u00ed pova\u017euje Asociace \u010desk\u00e9ho tradi\u010dn\u00edho obchodu za pon\u011bkud ne\u0161\u0165astn\u00e9 a pau\u0161alizuj\u00edc\u00ed.<\/h6>\n

Nedostatek komodity vytv\u00e1\u0159\u00ed prostor pro cenov\u00e9 spekulace jak pro zem\u011bd\u011blce, tak i pro obchodn\u00edky. Obchodn\u00edci p\u0159itom mus\u00ed uspokojit c\u00edlov\u00e9 z\u00e1kazn\u00edky a jejich pozice je tak slo\u017eit\u011bj\u0161\u00ed.<\/p>\n

Pokud by se obchodn\u00edci dr\u017eeli standardn\u00ed v\u00fd\u0161e mar\u017ee dle \u010cS\u00da, na pultech prodejen by se \u201e\u010dtvrtka\u201c m\u00e1sla prod\u00e1vala za zhruba 67,90 K\u010d. To by ale bylo pro z\u00e1kazn\u00edky ne\u00fanosn\u00e9. Maloobchodn\u00ed prodejci si tak c\u00edlen\u011b, pod tlakem trhu, sni\u017euj\u00ed sv\u00e9 mar\u017ee i pod 10 %. Pokud nap\u0159\u00edklad budou z\u00e1kazn\u00edkovi nab\u00edzet 250 g m\u00e1sla za cenu 59,90 K\u010d, dostanou se po ode\u010dten\u00ed st\u00e1tem ulo\u017een\u00e9 15 % DPH a p\u0159i n\u00e1kupn\u00ed cen\u011b od dodavatele 46,92 K\u010d bez DPH na mar\u017ei 8,5 %.<\/p>\n

A kde jsou n\u00e1klady provozovatele prodejny na mzdy a odvody, kter\u00e9 \u010din\u00ed cca 12 \u2013 13 % bez DPH a energie ve v\u00fd\u0161i 2 \u2013 3 %? K tomu je t\u0159eba p\u0159i\u010d\u00edst je\u0161t\u011b n\u00e1jem, logistiku, balic\u00ed materi\u00e1l, odpisy. Takov\u00e1 mar\u017ee \u017eene nez\u00e1visl\u00e9ho \u010desk\u00e9ho maloobchodn\u00edka v boji za udr\u017een\u00ed venkovsk\u00fdch prodejen do dal\u0161\u00ed ztr\u00e1ty a z\u00e1huby.<\/p>\n

\u201cJe jednoduch\u00e9 oso\u010dovat maloobchodn\u00edky z toho, \u017ee vysok\u00e1 cena je d\u00e1na jejich vysokou mar\u017e\u00ed. U tradi\u010dn\u00edch, nez\u00e1visl\u00fdch obchodn\u00edk\u016f je v\u0161ak opak pravdou. \u010ce\u0161t\u00ed maloobchodn\u00edci se v maxim\u00e1ln\u00ed mo\u017en\u00e9 m\u00ed\u0159e sna\u017e\u00ed vyj\u00edt vst\u0159\u00edc sv\u00fdm z\u00e1kazn\u00edk\u016fm i na \u00fakor ji\u017e tak minim\u00e1ln\u00edho vlastn\u00edho zisku. Tato situace by v\u0161ak nem\u011bla m\u00edt dlouh\u00e9ho trv\u00e1n\u00ed, jinak jich dal\u0161\u00ed stovky nebo pravd\u011bpodobn\u011bji tis\u00edce budou pot\u0159ebovat ve\u0159ejnou podporu. Pokud se tak nestane, budou velmi rychle sp\u011bt k uzav\u0159en\u00ed sv\u00fdch prodejen,\u201d<\/em> upozor\u0148uje Zden\u011bk Jura\u010dka, p\u0159edseda Asociace \u010desk\u00e9ho tradi\u010dn\u00edho obchodu.<\/p>\n

ASOCIACE \u010cESK\u00c9HO TRADI\u010cN\u00cdHO OBCHODU<\/strong><\/p>\n

Foto: archiv (red) – Za kr\u00e1sn\u011bj\u0161\u00ed Vimperk<\/strong><\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

  Ministr <\/p>\n","protected":false},"author":2,"featured_media":103284,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[7],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2017\/07\/14\/m\u00e1slo.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/110743"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=110743"}],"version-history":[{"count":5,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/110743\/revisions"}],"predecessor-version":[{"id":111308,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/110743\/revisions\/111308"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/103284"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=110743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=110743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=110743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}